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Ars Technica posted an article at the beginning of February with John Siracusa's prediction that Kindle would lose out to the iPhone in the same way that Rocketbook lost out to the Palm.
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Perhaps but I would hope not. I have both the Kindle and iPod touch (identical for this purpose). Reading on the touch is a total pain in the butt compared to the Kindle. It makes my eyes hurt after awhile and toasts the battery in less than 1/20 the time it does on the Kindle.
This might happen since many more folks have the iPhone/Touch than the Kindle and it MIGHT prevent them from getting the Kindle.
OTOH, if they buy Kindle books for the iPhone and find them a pain to read on that ittsy, tiny, glaring screen, maybe they will go buy a Kindle. Who knows?
What this DOES say, is that rumors that Apple may be planning to get into the e-book market are now much less likely to be true. If that were the case, Apple would not have approved the app., it seems to me.
I DO still expect Apple to release (as has been rumored) a larger version of the touch. This would be good for all content, especially video, and would also be somewhat better for books.
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So what are the odds of Sony following suit?
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You mean an app to buy from the Sony e-book store?? Why would anyone want to do that? Pay more and poorer selection?! I think not.