Thread: Buying iBooks
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Old 12-12-2018, 09:16 PM   #17
leebase
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Never the issue...it was THE issue, the first mover, the shot heard 'round the world.

Amazon wanted to use the publisher's own product against them. Justifying the purchase of Amazon's $400 reader by offering below wholesale prices on the entire NYT's best seller list.

Amazon was devaluing the first run Hardback, the lifeblood of the publishers.

In addition, Amazon was killing the competition who couldn’t afford a sustained campaign to lose money selling books.

And Amazon was making ebook selling a market that new entrants would stear away from.

Before Apple entered the scene, the Publishers were already fighting Amazon...some of them went so far as to pull all their books from Amazon. But it was too late, Amazon had already become the 900lb gorilla in book sales.

Amazon has been and continues to be THE anti-competitive force in the book industry.

But, folks here hate the publishers so much, they are blind to Amazon. And yet...before too long, Amazon will be the only place to get ebooks...and the only publisher OF books
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