@mathil: Yes, on FW post-32bpp fb switch (4.2? IIRC), the pixel format is BGR, not RGB (meaning the red & blue channels are indeed swapped).
Which is a non-issue when you actually
grayscale & dither your images when sideloading, because R=G=B after that

.
EDIT: It's been a while since I checked what the Kobo itself does for Store-bought kePubs, but they used to be kept in color and undithered, possibly in the wrong pixel format.
EDITē: Depending on what you're using to take your screenshots, the issue may very well lie in that bit of code rather than anywhere else, and as such be fairly innocuous

.