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If you mean when you register the device, mine did and I bought it from Kobo directly.
I suspect, but can not confirm at this time, that it is either part of their deal with walmart, or it detects via your IP that you are in the US and displays that. My sample size is currently limited to US customers so obviously I don't have enough data to draw a solid conclusion.
If you mean the sleep then this should only be for devices sold by Walmart. It can be changed by editing the affiliate.conf file to a different affiliate. Any, and every, device comes with these graphics installed, they are just set to different affiliates which will cause them to display different things.
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