Quote:
Originally Posted by ruibittencourt
It's what I want to listen! What you e-readers want?
We are planning to start in this market, but is it economically viable?
I need to pay my structure of 50 employees and the copyright for the author.
And of course, I want a little gain.
Thank you DixieGal for the opinion.
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If you're doing law/legal textbooks, then you should be charging at least 70% as much as you would per printed volume - and given the small size of the market, I'd even go as high as 100%. Why?
Because you're never going to find a 'perfect' DRM method which will prevent copying of the text. So you might as well get a decent profit per volume. And your authors should be getting no more than 10% of retail price. You, as the publisher are doing all the effort to market the work and printing and distribution so your share should be larger.
Now if you're going to switch to fiction, I would also weigh in in favor of no DRM and setting a price point between $5-$10 (or Brazilian equivalent) per sold ebook copy. No matter how many 'free' copies made by people and given away to friends, the number of 'stolen/free' copies actually works in your favor as they become word-of-mouth marketing tools for the titles you sell.
Derek