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This is pure speculation but I presume that they haven't added the colour-changing light feature for simpler reasons of quality control. I'm moving back to Kindle from a Kobo Aura and if you pop into that forum there are tons of issues with their comfort light in terms of inconsistency of colour/temp profiles, unevenness, splotchiness (e.g., green splotches)... I would like to think (or hope at least) that Amazon is refining the execution of it before launching (i.e., so customers don't have to play the "panel lottery" with 3,4,5+ returns).
This would also make sense from a business point of view from the cost:benefit math of expected revenue gain from the feature / %units affected by quality issues (anecdotally fairly high at this stage from Kobo forums here and on reddit, e.g., Aura, Forma) x expected returns x expected hit to brand trust
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