In a lot of ways, it's also producing at its best. Being able to go from creating a product, to selling it directly to consumers, is in many ways the craftsman's ideal situation. In this case, there are no middlemen to cream off the profits, no fees or tasks forced upon you by an industry or organization beyond your control.
Of course, there can be a downside... for instance, my lack of using an editor on this novel has resulted in a few typos that have crept in after my once- and twice-over. However, the great thing about e-books is that I was informed about those typos immediately, by my consumers. That means I can go back and fix those typos, then re-release the book to the public within a day. (Well, in this case, a few days... bear with me!) And the consumer simply replaces the file, does not landfill the old one, and enjoys it as if it were the original.
That's the power of the digital medium combined with the 21st century communications infrastructure, a power the print world will never match!
