I agree with the other posters here, it's definitely had me reading things I wouldn't have found without. For me, the move to Themes in the new club has been the revelation. I'm discovering all sorts of books as I think about the theme of the month, and even though a particular book doesn't win, it catches my eye and I end up reading it anyway. That's been true nearly every single month since we started this. Sometimes it's a book I discover while looking for a book to nominate, other times it's one that someone else nominates that I would never have thought of on my own. IAC, the serendipity has been delightful.
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