Quote:
Originally Posted by fjtorres
What might be confusing people is that Kobo's "entry level" Clara is configured like a Paperwhite as their sales volumes can't really support a true entry level reader like Amazon's, Pocketbook, and most of the european vendors. Instead, their strategy is to offer added features at higher prices and defining their midrange and premium models by size. It's a good approach for smaller vendors...
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Sorry, are there any numbers available about this? How is Kobo a "small vendor"
and who sells more ereaders than Kobo in Europe, with the exception of Amazon? I'm genuinely confused.
Either way, Kobo used to produce entry level ereaders until not long ago. My bet is that they simply decided that diversifying their offer based on screen size would make them more competitive with Amazon than trying to compete on a device-to-device basis. Amazon were forced to adapt not long ago, so I assume that must have worked.