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On the Kindle side this is easily seen as (Basic) Kindle--Paperwhite--Oasis.
On the Kobo side it's Clara--Aura--Forma.
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I'm never going to buy this formula, because it's still basically a straight line of size that says, bigger is better, and biggest is, ipso facto, best. I think of it more as covering different marketing niches. Try sticking an 8-inch reader in your pocket. For me, if readers offer similar features and differ only in screen size, then they are of equivalent quality, just in different categories.