Assuming your assumptions are correct (and I have no reason to think they aren't):
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Originally Posted by rcentros
First, Walmart is currently contracting out the Kobo display maintenance to outside companies. Walmart employees aren’t even involved. (Doesn’t look like Walmart is getting their money’s worth.)
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That's not much of a defense. If Walmart really cares about the situation, they should rectify it. It's been two months.
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Second, in April of 2019 Walmart plans to integrate the Digital eBook section into their floor plan (so the current situation is stop-gap — why not now? ... I have no idea).
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If you want your new department to be a success, do it right the first time. We're ramping up to the Christmas season. The displays should be better and employees should be trained.
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Third, I’m pretty sure the in-store display is more to make people aware of Walmart’s online Kobo eBook store. The idea is to compete against Amazon (who is almost entirely online).
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The displays as they exist now are unlikely to build much interest. Oh, look! An empty display! If I'm lucky I'll find an employee who knows absolutely nothing about what's going on there.
If they cared (and I get the feeling kobo cares more than Walmart), how about some nicer displays up and running on day one and maybe a TV commercial or six?
Do you think when they bust out their Christmas decorations that will be done in the same slapdash fashion?
This isn't to pick on you. I hope your sunny outlook is the right one. But right now, I agree with Nate's assessment. Walmart doesn't seem to care much about selling e-books.