Quote:
Originally Posted by ZodWallop
The question is how come Amazon is more popular than Kobo? Sure, their firmware is much better now. But when it mattered, when e-ink readers were gaining in popularity, Kobos were seen as buggy, Kindles were not.
As Head and Shoulders Shampoo has taught me, "You Never Get a Second Chance to Make a First Impression."
And be honest: They improved their firmware, then rolled out the expensive Aura One that had blotchy lighting issues. They replaced the Glo HD with the subpar Aura Edition 2 and then they rectified that with the Clara HD which has light bleed issues.
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I don't think the perceived quality of individual products matters nearly as much as name recognition, and Amazon is a household name (at least in the US), whereas if you tell someone that your ereader brand of choice is Kobo, they'll look bemused and ask, "Is that like a Kindle?"