Quote:
Originally Posted by Tarana
Ah, but think of the marketing bonanza for Amazon as they don't do epub. 
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The more epub is forked by DRM specs, the better Kindle and iBook look.
Especially when the forks are region-dependent.
To whatever extent that national-champion DRM schemes proliferate, Amazon and Apple's "it just works" global solutions look increasingly better to publishers interested in cross-border sales (global english and spanish, for example).
Back before Amazon took Kindle into Japan, they saw a lot of sales of imported readers to people who used them to access english language content. Quite a few authors have reflected that they get a lot of serendipitous sales in markets they don't directly target.
The digital world doesn't believe in geo-limits.