A few weeks ago, Amazon had sale on Kindle and Kindle Paperwhite for Prime members ($20 off on Kindle, $30 off on Paperwhite if I remember correctly, and yeah, on Fire tablets FWIW). Went for about a week. This could be interpreted as inventory reduction prior to release of new model(s). If it just involves RAM or CPU or display update there would not be any FCC paperwork that sometimes signals an impending new device. I would think later this month would be a good launch window; there needs to be some sort of space before Black Friday deals which this year will include a plague of Echo devices and the usual Kindle and Fire deals.
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