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@fjtorres: only targeting "high end" customers is not going to work long term. The first and last article you linked mentions only 10% of retail being carried out online, almost half of that by Amazon. There is a big potential for Amazon to expand when they currently only hold about 5% of total retail. Not going up as direct competition to Walmart is short sighted. I am not saying that Amazon needs to duplicate Walmart, but they do need to make a grab at the very same customers that go to Walmart.
The future will be a hybrid store that has a seamless integration of physical store and online.
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