[fjtorres]

From CNET:

https://www.cnet.com/news/amazon-unv...amazon-4-star/

For those that think AmazonBooks is too small, a different B&M format:

On Wednesday, the company introduced Amazon 4-star, a physical store in New York's SoHo neighborhood that includes products that're rated 4 stars and above, are top sellers, or are new and trending on Amazon's website. The new location will include devices, consumer electronics, kitchen wares, home products, toys, books and games. Digital price tags at the store will show both list prices and reduced prices for Prime members. Amazon 4-star opens to the public Thursday.

From Business Insider:

https://www.businessinsider.com/amaz...-4-star-2018-9

Though it opens just in time for the holiday season, the store is not a holiday pop-up — it's meant to be a permanent fixture in the neighborhood, which has seen plenty of other online-only brands open stores in recent years.

Amazon's own hype:

https://blog.aboutamazon.com/shopping/amazon-4-star

We started with some of the most popular categories on Amazon.com including devices, consumer electronics, kitchen, home, toys, books, and games, and chose only the products that customers have rated 4 stars and above, or are top sellers, or are new and trending.

Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews.

Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.

Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.

Bolds mine: the list looks suspiciously like Indigo's mix...plus a bit more.

A preemptive strike?

More at the sources.