Quote:
Originally Posted by haertig
Ahhh, I hadn't thought of that business model. We should call it The Leech Model. I was going to suggest The Remora Model, but remoras are more of a symbiant than a parasite. Leech fits better.
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They're stealth leeches.
From the TPV site,
http://www.thepassivevoice.com/dumps...re-at-kboards/
...where Passive Guy reports:
Quote:
The new owner appears to be VerticalScope Inc., a privately-held corporation headquartered in Toronto. VerticalScope evidently purchases vertically-oriented web properties. The company’s website lists sites in the following categories:
Automotive
Powersports
Technology
Sports
Outdoor Equipment
Pets
Outdoor
Home Improvement
Hobbies & Collectibles
Health & Wellness
PG searched for KBoards on the VerticalScope website but was unable to discover into which vertical the company plans to place KBoards. PG checked the VerticalScope Press Release page but could find no mention of KBoards.
VerticalScope further describes its business strategy as follows:
We leverage our deep in-house expertise in Search Engine Optimization (SEO), Internet marketing, and traffic acquisition to build highly targeted, successful online communities and websites. Our arsenal of tools includes a significant portfolio of irreplaceable, generic domain names we have acquired over the past decade. These domains drive organic type-in traffic to our web properties resulting in hundreds of thousands of enthusiasts arriving at our network every month by means of direct navigation.
Through targeted acquisitions and development, VerticalScope has built a portfolio of more than 600+ websites with more than 25 million aggregate pages of content and more than 105 Million unique visitors per month – and growing.
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Note the buzzwords about traffic and SEO (Search Engine Optimization).
It's all about selling ads.