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Is it just Amazon? In this case Amazon/Mobi would be the distributor. I know some of the ebook only pub's will sell you their books directly without DRM, but for stores like Fictionwise they use someone like Lightning Source (Ingram) as a distributor and those same books have DRM. I can't see the publisher choosing to add the DRM since they sell it without directly. Maybe this is something the big distributors are helping to push.
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