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I only noticed the Facebook connection when I got my first Kobo reader, the Glo, and was playing with the awards. One of the awards involves Facebook (and I agree, what's the point of Facebook, let alone Facebook on Kobo readers), so I made a dummy account and signed in just for the award. And then after a short time I realized how you lose all awards, when you need to do a factory reset, switch to another reader, etc. I came to my senses realizing that their awards are nothing more than an endless game trying to earn them, and could get extremely frustrating and annoying real quick when they all poofed. So I disabled them and never looked back.
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