Quote:
Originally Posted by SteveEisenberg
I realize it feels different because of the technique of allowing a certain number of negative reviews in order to give the positive ones more plausibility. But how different is it than saying 4 out of 5 dentists recommend XYZ, and, thus, 1 out of 5 do not?
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From one book I once read on the advertising industry, it was unbelievable the number of dentists they interviewed to find 8 that would recommend the product being advertised. Once you have them, keep those 8 names on file along with 2 of the others and you are able to face the truth in advertising police with no qualms.