I do read outside: while waiting for the bus, while having a dring outside of a bar, or even while walking from point A to point B if not in a too crowded environment; occasionally, in my garden. I almost never do it in direct sunlight because I don't like too much sun; I try to at least be in the shade.
In bright daylight, reflections on my ereader's screen make it less comfortable than reading from paper - but then, reading on a classic screen in similar conditions would be way more uncomfortable.
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