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The article does seem hasty with very little view of the current state and future potential. The point she makes about marketing damage I think is a little harsh - considering the current price and the caveats iRex themselve place around the software - this device isn't really going to be in the hands of the genral public in the short term - just in the hands of electronic publishers and techies for now ...
She does have a good point about A4 PDF's however - nothing to do with the device ... but there is no easy way for joe public, who probably has a lot of A4 PDF or ebooks (to buy this device) to easily read them or convert them to a better format - perhaps iRex should ship some desktop software with the device also??
Zooming of PDf's is possibly a red herring - this wont make the experience of reading scales A4 docs any better in reality - it will just change squinting for moving the document about a lot on screen - rotating and scaling to fit width is perhaps a better solution?
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