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DRM's other grand purpose, although not much stated, is to introduce scarcity into a market that by its very nature is abundant. Old economies rely on scarcity, oil, farm produce, books, CD's etc, but once you go digital an unlimited number of copies can be produced with little or no overhead. With DRM they force this scarcity model on products in the hopes that we'll treat them as we did earlier forms of entertainment, and more likely, so they can treat these new markets as they did the old.
Unsurprisingly this hasn't worked and can never work. It takes only one digital copy stripped of DRM for the whole scheme to be worthless. Just one. File ZERO becomes the base for a million other copies, all unecumbered, all without restriction and out of the control of those who would wish to have control.
The battle was lost a long time ago. They could have listened and learned. They could have embraced the internet and created fair models that would have negated the rise of the filesharing community.
They didn't, and now they're hurting, on-the-run, desperate to shoehorn dying business models into a world and a consumer base that is becoming rapidly used to 'getting-something-for-nothing'.
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