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More to the point, the overwhelming majority buy a Kindle for themselves, and it does make things a lot easier for a new user if the device is pre-registered. It also allows them to buy ebooks before the device arrives, and essentially start reading as soon as they switch it on. Pre-registration is the sensible default, to my mind. Amazon provide the ability to override this if the buyer wishes to do so, but the buyer has to take some responsibility to do so.
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