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Remember that Amazon sells these things to collect data/display ads so that they can aggregate/analyze that to sell more stuff. They don't collect any data off an unregistered device (or at least not as much useful data). So it's to their benefit to ship as many devices pre-registered as possible. That's not always in the customers best interest (as you pointed out for gifts), but it's in Amazon's best interest. So who do you think they're going to prioritize? You or themselves? THAT's why the default is to register a device to your account automatically.
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