Quote:
Originally Posted by DiapDealer
And you forget that book marketing has as much (maybe more) to do with what books a publisher wants to sell to people, as it does with what many people might want to buy. The "gender line" when it comes to reading (or any habits or preferences) is very wide and very gray.
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Okay, but we're talking about Overdrive here, not publishers. I don't think Overdrive really cares which authors'/publishers' books are going to move. They know exactly how many of each book they have lent out, so they have all the stats they need on overall borrowing habits right at their fingertips. I'm sure they can easily figure out what kind of books should be featured to drive up the borrowing rate.