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Originally Posted by DiapDealer
They've been experimenting with drone-delivery for how long now? Who else is actively pursuing it? Someday when residential drone delivery becomes common-place, other businesses will be complaining that they can't compete with Amazon in that arena (when in fact it will merely because they were too late to the game). No doubt they're focusing a bit more on cost-cutting right now, but I certainly don't think for a second that it's at the expense of "vision."
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Yes, they have been experimenting with drone delivery, but that's more of a solution in search of a problem than anything else. Maybe it's useful for delivering small packages in gridlocked cities. I'm not sure that counts when it comes to vision.
Amazon figured out what consumers wanted and how to get it to them. With some of their more recent ventures, it seems to me that they are falling into the old trap of trying to give consumers what Amazon wants to deliver.
Let me give an example. They have home delivery of WholeFood in my area. I figured that was great, I would love to order certain items from WholeFood about once every 3 or 4 weeks. But that's not what Amazon wants to deliver. First, they want you to sign up for a subscription service. Second, they only deliver a small subset of what WholeFoods carries. Needless to say, several of the items that I normally pick up from WholeFood when I go there are not on the list. I'm sure there is some internal rational behind only delivering a small subset of what is in the store, but it's a deal breaker for me.