@jhowell...I've just looked at the Amazon Kindle Publishing Guidelines(section 4.2) and here's what it says about the cover image:
Quote:
Internal Content Cover Image Is Mandatory
Kindle books must have an internal cover image provided for use within the book content. Provide a large, high-resolution cover, because Amazon quality assurance will fail the book if the cover is too small.
Do not add an HTML cover page to the content in addition to the cover image. This may result in the cover appearing twice in the book or cause the book to fail conversion.
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Seems to be saying that a cover image should be added to the book content but this is not very clear. Depends on what they mean by "book content". Not sure whether "book content" refers to adding the Amazon product image to the epub on KDP upload or does it mean adding a cover page/image directly to the epub. It also does not mention whether the above rule applies to Word docs or epubs or both.