[rcentros]

They got the Kobo display up in another Walmart in my area. Still no Aura 2 device or tablet in the "clamps" and no electricity yet on this one, so the display's LCD screen display is not working. In this store they just stuck it in the middle of the book aisle — it really doesn't stand out at all. They must have just put it up earlier today because bits of the packaging left littering the floor. Along with the packaging litter there was an instruction sheet about setting up the display. Apparently Walmart employees aren't involved at all. An outside merchandising firm is setting up the displays and will be "merchandising" the display on a weekly basis. So don't expect the employees to know much about what is going on. The display hardly stands out at all in the aisle. It would be even less impressive if this was one of the stores with the "4 foot display," (instead of the 8 foot one) as it would be even easier to walk right by it without seeing it. If this is all the effort Walmart is going to put into the in-store, eBook display I'm kind of wondering, "why bother?" I guess I expected more.

Though I should say, this does appear to a temporary, "stop-gap" set up. The instruction sheet says the category ("digital") is not yet included in the floorplan but will be added by week 16 of 2019, which would be mid-April. So maybe better things are on the way.

I added three pictures. The right side of the aisle backs up to the locked game console display in the Electronics Department. The left side backs up to the Shoe Department. Before the Kobo display was installed, the aisle at the back wall used to be opened to the Shoe Department, so they just opened a space for the 8 foot Kobo display — in this store they didn't lose any book display space.