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Amazon has been having a lot of sales on Echo devices in the past few months, and on a fairly regular basis. When the Kindles came out they tended to price them lower to eat away at the competition, and finally succeeded in eliminating most of their competition, then the Kindle prices started going up. Maybe they have a similar strategy with home automation devices. However, I think in the home automation category Amazon has too much competition from manufacturers who are not going to go away like the eBook reader manufacturers did. Companies like Google and Microsoft and Apple are not going to be easy competition to smash like Sony and Nook and other eReader companies were. So hopefully these strong competitors will keep prices down.
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