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I ignore five star reviews. And one star reviews. These are typically highly biased or agenda-driven, thus totally useless. Of the two-to-four star reviews, I only care about the ones that provide some detail/specifics and appear to be written by someone of intelligence. Unfortunately this means that out of, say, 500 reviews, only half a dozen are worth reading (if that). Usually it's not even worth the time to go digging for those elusive half dozen, depending on the cost of the product. I have had stellar success with items that were not reviewed well, and I have had total crap from other products that looked super in the reviews.
So while I do look at reviews, I discount much of what is written. I always seek out the reviewer who tells me objectively why something is good or bad, and does not appear to be an imbecile. These reviewers are out there, but are getting harder and harder to find.
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