Quote:
Originally Posted by soondai
I'll bet this will drive the paperwhite down to 99. It was the introduction of the first Kobo at 139 or 149 that finally brought down the prices of Nooks and Kindles from the 200+ range way back when if I remember correctly
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When this actually gets off the ground (I guess there was no official announcement for the 21st, so Walmart is probably not feeling a lot of pressure?), this will be the first time Amazon might have to worry about competing for a while. I wonder if the current Paperwhite will compete with the Aura and whether Amazon will come out with a "deluxe" Paperwhite in the old price slot (to compete with the Clara).