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I don't buy products with ads that annoy or insult me. I still won't buy Snapple because I found their ads offensive. And we tell the kids, "if you saw it on TV, we're not buying it." (Which is not entirely true, and the kids are now old enough to start realizing it. But they do get the idea that, if their interest is because of ads rather than a considered desire, we won't be purchasing the item.)
I don't mind the long-standing publisher's habit of "and here's a list of similar books we publish" at the end of a book. I have trouble even thinking of that as an "ad." However, I can't imagine anyone will be subsidizing the cost of the book in order to include those.
Google ads in ebooks would be fine. I don't expect they'd work, though... because they only work for Google because people can click on them. Ebooks are generally read by one person, not thousands; including a half-page nuisance that most people skip past, and causes a few to stop purchasing books from that publisher, and one in a hundred *considers* investigating... isn't going to have enough return to lower the price of the book.
To make ads-in-ebooks work, the advertising industry would have to get a lot more sensible about their targeting--and their expected results.
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