Quote:
Originally Posted by j.p.s
To increase profits by making sales to people who require lower price points.
One of the main points in dispute is whether reducing prices would result in higher profits. Amazon claims to have evidence that it would.
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Certainly. And Amazon is probably right. But there are many people out there holding on to the idea that ebooks aren't worth more than buck or two.
Even Amazon is probably not going to sell ebooks at price (continuously) that will satisfy people who are looking to replace books they already own readable copies of (outside of promotions and sales). If they (Amazon) could name their own price again, they might be willing to let certain books (best selling NYT books) go for $10-13, but I didn't think we were talking about a couple of bucks here or there. Nobody's ever going to sell trad-pubbed ebooks at their print counterparts' bottom-of-the-box-at-the-fleamarket price. Which is more in keeping with the $2-$3 price the OP of this thread was suggesting ebooks were worth (and the price that those who are looking to convert existing paper libraries suggested they would "bite" on).