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Playing devil's advocate here: Since "purchasing" an eBook is only "licensing it's content" (as the merchant's terms say), then using their own justification against them, if you already "own" the content because you bought the paper book then the eBook should be free to you (or available for just pennies to cover the electronic distribution cost). Right? They're just licensing (not selling) content as they so quickly point out, and you've already paid for the content. It's not like they're replacing it with anything physical that would require storage, handling, shipping, etc. That seems to be what their logic would imply if you took it to it's illogical conclusion. Not that you'd ever see this scenario unfold.
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