Switched once but moved back to Kindle.
If Kobo opened their cloud to books I got from other sources I might reconsider.
Combined with some of the troubles I had with firmware and devices it was not worth the hassle then because I lost a bunch of annotations. That‘s really the greatest downside in my opinion: it is infinitely more complicated to backup annotations on the Kobo. And even if you get them out they will be gone from the books once you do a firmware reset (something that is more likely on Kobo than it is on Kindle).
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