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Kindle doesn't have the buzz that Apple products do, most people want an IPOD even though there are superior products out there (for less money). But an avid reader of any age is probably going to lust after a Kindle (or some other e-reading device) and if a young person wants something badly enough they'll find a way to come up with the money to buy it. I think that's why there is going to be large range of ages for this device (I'm 51).
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