Quote:
Originally Posted by darryl
Sorry if my post left the impression that I thought you didn't understand. I'm totally mystified by this one as well. And we're both in good company. The Appeals Court was similarly mystified by the argument. And pwalker8 has not so far felt inclined to share his reasoning, though in fairness he does say it is his "feeling". Perhaps it is not a matter for logic at all. Maybe Apple's mere presence in the market, no matter the cost, produces vague feelings of well being for some?
|
Nope, there isn't anything mystifying about a deep pocketed company making a push into a strategic area. Apple is moving more towards money from services rather than just focusing on hardware sales. It's revenue stream from the iTunes app store and Apple Music streaming service have been going up quite a bit and are now a fairly significant part of Apple's growth strategy.
If you haven't been following what Apple has been doing, they have been investing significant resources into their ebook store since last year. They are also making a big push in the video/TV market with their TV app that made it's appearance about a year ago. Apple is currently spending billions in the video area. I doubt they will make a similar size investment in the ebook market, but it does appear that they are making a significant investment in that market.
As I said, nothing mystifying about it in the slightest, you just have to pay attention to what they are actually now doing rather than get stuck in the pro Amazon rhetoric from 8 years ago.