Quote:
Originally Posted by pwalker8
It appears that approach is about to change with Apple's new revamped ebook store and book app. We will see how much they push it.
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There is only so much they can do with a new and improved app. Now instead of iBooks it will be called Apple Books? The reading experience from reading a book cannot be improved a whole lot without changing the medium (e.g. add multimedia). One huge advantage Apple has that it 100% controls which apps are able to buy books inside the app (hint: only iBooks or Apple Books, since the others are forced to pay Apple 30% of every purchase). Nobody can compete with agency pricing on Apple devices when you are forced to double dip. Sure you could sell books in an app if you hand over all your profit to Apple.
ETA: Now if Apple miracously manages to overtake Amazon in ebook market share by a huge margin through clever and misguided advertising. Coupled with the giant marketshare in cell phones. Coupled with the non-competition digital sales in the app store. If that is not a case for anti-trust, then I don't know what is. IMPO they are walking on very thin ice.