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i agree that the price of a book (e-book or paper) may not necessarily be determined by costs alone. however, if the actual costs associated with e-books are lower than the paper version (which is generally the case), then e-book version should never be priced higher than the paper version. it should be priced the same or lower (even a penny lower) than the paper version. pricing the e-book version higher when it costs less simply tells the customer that whoever is selling is trying to take advantage of the consumer for format preference. pricing it the same or lower, and you'll get less confusion and less complaints. and i am emphasizing that you don't have to price it lower. just make both formats the same price. even better yet, sell both versions to the same customer at the price of one version + $1 (or something much lower than the price of one alone). this will make the combo a bargain for the consumer at very minimal additional cost to the seller.
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