Smart man! Yes, many of the USA roads and highways are built on top of or adjacent to the old wagon ruts left by the pioneers and travelers of old. So find what the people want, figure out how they want to accomplish it, and you are way ahead of the competition. I like Apple devices, but I still get mad when they push stuff on us and tell us it is what we need or want. And if it doesn't work, then you are holding it wrong!
Jobs was the worst at that, but basically all the major companies in the tech device category are doing that.