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Originally Posted by Owl_
It depends on the customer 
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I know, that's why I was genuinely asking after your opinion on landscape advantages; I couldn't think of any at the time.
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Originally Posted by RobertJSawyer
The advantage is huge for those of us who wear bifocals. Wide lines require only left-and-right eye tracking; tall pages require up and down head movement.
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Oh yes of course. I was thinking along the lines of vertical speed reading, but that wouldn't work with bifocals.
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Also, next time you're on an airplane, walk the aisle and note the tablet users who are reading books; those who ACTUALLY HAVE A CHOICE (as opposed to those who are merely guessing at what it might be like to read in landscape mode) overwhelmingly choose landscape reading on tablets.
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That's also true. Before I had an ereader and used to read on my iPad, I used two-page landscape mode. I completely forgot about that. However, I did that because the iPad's screen was much too big to read comfortably: lines were too wide and screen was too high. I would never read in two-paged landscape mode on a 6" screen. Maybe having the functionality would make sense on the larger eReaders.