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Originally Posted by DiapDealer
Possibly. But wouldn't that require the average reader to know/care who publishes the books/authors they like?
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I'm not quite following you here. What difference does it make what the average readers knows or cares about? The question is, where does the publisher make more money, with direct sales to customers or via their borrowing books from the library? If by direct sales (which I suspect) than – in the long term – it might be wiser for publishers to lower the price of their eBooks so fewer customers would borrow from the library and more would buy them directly.