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I buy mostly "backlist" ebooks from Amazon UK, and on average pay between half and two thirds the price of the equivalent paperback, which seems reasonable enough to me. Eg nearly all of Dick Francis' ebooks are £3.99, compared to £7.99 for the paperback, so the ebook is half the price of the paperback.
If you wait a year or two after the initial release of a book (and goodness knows my "TBR" list is long enough to make that no hardship), the ebook price generally falls significantly.
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