Er, that link that you posted clearly states that one of the meanings of the word is:
"any of the more or less continuous military expeditions in the 11th to 13th centuries when Christian powers of Europe tried to recapture the Holy Land from the Muslims "
and, when one is talking about going to war, that is the meaning that will immediately spring to mind for most people. The Crusades are a very sensitive subject in the Islamic world, and for Mr. Bush to use the word to describe military operations in that part of the world was grossly insensitive to put it mildly.
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