I rather like the fact that with Sigil I can easily open up another book by right-clicking on the taskbar icon (Windows 7) and simply clicking on "Sigil". I do this often enough that it comes automatically to me. For some reason I find it less confusing than opening up another book on, say, Word.
It's all in what one is accustomed to, I suppose. I use Sigil a lot, and I like it, so I am well accustomed to it.
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