Pretty much nothing I saw other than the $5 on $25 gift card offer, the 30% credit on one Kindle book offer, and the $5 off a DTB book that I used on a book for my father-in-law for Christmas...all generic offers that are nice, but not spectacular. And, as someone else said upthread, it's disappointing that the gift card bonus offer is so small this year.
At least this year they put the "30% off first Kindle book of the day" offer right over by the "buy" button. Last year, I didn't know about the similar offer, ended up buying a $0.99 book as my first Kindle book of the day, and got a few pennies of credit. This year, I splurged on not waiting for Ovidia Yu's new Betel Nut Tree Mystery to drop in price, so purchased it at $5.99 and got $1.80 in credit. Better than pennies, anyway...
Seems to me each year "Prime Day" has gotten worse and worse, especially if you are not in the Amazon eco-system for home/internet-of-things, which we aren't...
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