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Yes, I would say that KEPUB is for those people who can deal with a minor lapse in typographic quality in exchange of saved time and effort. I imagine there are plenty of long-time eReader users here who know how to tweak epubs to their liking, but most people don't care, don't know how to, or don't want to use their time to make their ebooks readable. The KEPUB format generally takes care of that with minimum effort, and if one really doesn't like the footer/header, there are always the patches (who are, again, very easy and quick to implement, and something that only needs to be done once per firmware update).
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