I read some synced KePubs as well as sideloaded ePubs, but I much prefer ePub.
The ePub reader does the basic typography better -- line-spacing, justification, hyphenation, ligatures, a whole lot of other little things. This is far more important to me than the in-book stats, image zoom, etc. that the KePub reader has.
(I read in full-screen mode with full justification, fairly narrow line-spacing, and edit the books to correct the worst of the publishing mistakes before sideloading.)
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