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The thing that worries me about Amazon is the same thing that worries me about any large company that gobbles up the competition and becomes the one and only provider. Once they've got you (by eliminating the competition) then they raise their prices. Where are you going to go then? You're stuck. Nowhere else to go. We are already starting to see this reversal happening at Amazon. When you buy into Prime you get shipping discounts and liberal return policies. Except now if you "abuse" those privileges (and they won't tell you what constitutes abuse) then they cancel your account. So this reversal is happening right under our noses now. Prime costs are going up, customer service is going down. But they've managed to hook many people on Amazon (myself included) and push other businesses to the curb in the process. Amazon is dang convenient. But we need to be careful what we wish for, because we just might get it! It pays to support the competition sometimes, just so that we will have competition going forward.
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